Roland DG Australia, a leading manufacturer of wide-format inkjet printers and printer cutters is driving industry awareness of Direct-to-Object (DTO) printing, positioning UV flatbed printing technology as a strategic solution for on-demand customisation and value-added manufacturing.

Greg Stone, Marketing and Product Manager at Roland DG comments “Customising products is a clever and profitable way to differentiate your offering and incorporating digital printing for personalisation is shaping the future. It's not just aesthetically improving products - it’s a smart way to increase margins and stand out from the competition while giving customers exactly what they want.”

Direct-to-Object printing with Roland DG devices utilises UV-curable inks to print directly onto finished products - including flat, curved, cylindrical, and irregular surfaces - without labels or transfer processes. This enables precise, lasting decoration on plastics, leather, wood, textiles, glass, metal, and other substrates.

By eliminating intermediate steps, DTO printing reduces setup time, manual handling, and material waste while supporting short runs, batch production, and variable data personalisation.

The result is improved operational efficiency and access to high-margin, customised output.

Greg Stone is enthusiastic about the possibilities DTO offers saying “Direct-to-Object printing isn’t just a technology - it’s a practical way for businesses to diversify revenue, streamline production, and scale customisation.”

Roland DG offers a complete range of UV flatbed printers to suit diverse production environments:

• VersaSTUDIO BD Series - Desktop UV flatbeds for entry-level and retail-based DTO print production.

• VersaOBJECT MO Series - Benchtop systems delivering enhanced productivity and application versatility.

• VersaOBJECT LO & COi Series - Large format flatbeds engineered for higher throughput and industrial-scale workflows.

This portfolio enables businesses to transition from prototyping and short-run customisation through to full production DTO printing capacity.

To encourage market adoption, Roland DG has produced FREE downloadable Guides including:

• FREE GUIDE: Opportunities With UV Flatbed Printing

• FREE GUIDE: The Complete Guide to UV Printing for Customisation

Roland DG invites customers to visit their Sydney or Melbourne Creative Centres to see and experience DTO printing firsthand; touch the prints, explore different materials, and discuss workflow and commercial opportunities with product specialists, who can also provide practical guidance and ROI insights to help with their investment decisions.

Explore the range, book a demonstrationor talk to an expert for more information.